Now this sounds a little bizzare to some with whom I have discussed this but I do consider myself as a brand. I should take steps and perform activities which would help me create the brand called me. According to me Rajesh Jain is brand by himself, Anil Dash is brand and so is Om Malik. Some of the following lead questions and guidelines would possibly help me create that brand. For the moment I do not have the answer to many of these questions. And possiby soon would post answers to most of these questions. What is the input that I have to offer that makes me very different. ?? What do I want to be famous for ? What do I do that adds remarkable, measurable, distinguished, distinctive value? What do I do that I am most proud of? What is the feature – benefit model of me ?? (G)To be a brand, I’ve got to become relentlessly focused on what I do that adds value, that I am proud of, and most important, that I can take credit for. How do I market brand myself ?? What is the strategy around personal visibility campaign ?? (G)It’s a matter of substance: what I have to say and how well I get it said. (G)One of the things that attracts us to certain brands is the power they project. What’s loyalty to me? How is brand I doing ? (G)Four things to measure against to have a very big brand value First. I’ve got to be a great teammate and a supportive colleague. Second, I’ve got to be an exceptional expert at something that has real value. Third, I’ve got to be a broad-gauged visionary — a leader, a farsighted “imagineer.” Fourth, I’ve got to be a businessperson — I’ve got to be obsessed with pragmatic outcomes.