Lux & Sharukh khan in an Ad, Fairness cream for men & Ad (Gaaawd who made this commercial, he should be banned for the rest of the life from making Ads,its such a yuck, what does he think showing a dark skinned guy steal a fairness cream in a girls hostel is going to make guys buy it ! Huh !!! ), this article on the new rising culture of men in Japan finding their feminine side. ( japan is a trendsetter in many spheres), Does this all have a common thread of a future trend. Is this the rise of metrosexuality again, which I thought had a crest & trough a year ago !! Any socialogist/anthropologist doing any study on this upcoming trend ?