I was reading this post from Sujeet Ghanvat called Dot Com Ads who has a very recent blog. He notes that there are TV ads for dot coms in India and implies that this maybe the onset of dot com faver in India. I have posted earlier that TV ads are not the best way to market your dotcom in the web 2.0 world. My take would be to look before you leap, there is so much of stuff we can look into to learn from the bubble past. An essential prerequisite is to gain an understand of the economics & dynamics of the new age web. Also here is an approach that I suggested previously.